RWD uses a set of standards-based technologies like fluid grids, flexible images, and CSS media queries which are supported by Android, Opera Mini and iOS mobile browsers. The term was coined in 2010 by Ethan Marcotte in A List Apart Magazine. Responsive Web Design is the opposite approach as it involves creating a single design that will adapt to the device. The support for media queries across all major browsers (according to ) is currently at 80.98%. Nevertheless, the mobile first strategy is still used partially because about 20 % of mobile browsers (mostly the old ones) like Samsung Bada, Blackberry Bold and Windows Mobile do not support media queries. It was the dawn of Responsive Web Design. Web designers also started to search for ways that could help optimize and simplify the development process. However, not everybody would like to have some features and content cut from the website to make it fit the mobile screen and even more would not like to pay for two websites and a tablet design. The third design should be created for 7 inch tablets like Amazon Kindle Fire. Optimizing a website for mobile use according to Jacob Nielsen would involve cutting features, cutting content, enlarging interface elements and publishing the changed version as a separate website with a cross-link to the full version. Analyzing websites from the point of usability he concludes that: “a good mobile user experience requires a different design than what's needed to satisfy desktop users”. One of the key supporters of “the full website with mobile version” approach is Jacob Nielsen (see the article Mobile Site vs. The basic mobile version can be created first and then enhanced with features for the desktop use (mobile-first strategy) or the desktop version can be simplified for the mobile usage (graceful degradation strategy). This approach favors creating separate desktop and mobile designs or even separate websites with cross-linking. Full Website with Mobile Version or Template As a result, the last couple of years saw the emergence of several approaches to web design that have found their friends and foes. The widening range of devices with web browsing features has recently created quite a challenge for web designers who are expected to craft websites with optimal viewing experience across most gadgets.
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